Heart Financial Group

Wealth Management and Financial Planning in Olympia WA

Why Linda?

Jack Canfield’s Endorsement.

Your financial life is more than numbers on a page — it’s the foundation of your future, your freedom, and your family’s security. At Heart Financial Group, we take a deeply personal approach to financial health, helping you protect what you’ve built, help reduce unnecessary taxes, and grow lasting wealth. Whether you’re planning for retirement, managing investments, or simply seeking clarity and confidence about your financial future, we guide you with structured strategies and heartfelt care.

Our mission is to align your money with your life’s purpose. We look at every opportunity to seek to optimize what you keep, from optimizing cash flow and tax efficiency to structuring investments that support both short-term goals and long-term legacy. You’ll gain confidence knowing your plan is tailored for you — so you can focus on what truly matters: living fully, giving generously, and enjoying the life you’ve worked hard to create.

As Featured In

From Headlines to Real Help

Why Olympia Residents Trust Heart Financial Group

Heart Financial Group place picture
4.6
Based on 21 reviews
Anne Stack profile picture
Anne Stack
3 weeks ago
I hate to admit it but I'm one of those people who put off retirement planning until after I retired. Not the wisest moves. I went to hear a seminar at the Lacey Senior Center given by Linda Jensen. It was quite the eye opener. While it was a very high level discussion, I learned lots that night and before I left I made an appointment to see Linda. The experience has been great. Linda listened to me. We discussed where my money currently was and she devised a retirement plan that includes monthly dividend checks as well as a growth portfolio. I have piece of mind with the plan that she put together. The best part is that it has NEVER been a high pressure situation. She explained everything in detail and gave me plenty of time to do my own research and analysis. I know she has my best interests.
Susan Casey profile picture
Susan Casey
4 weeks ago
I am very grateful I turned over my financial planning to Linda Jensen. She’s actually transformed my quality of living for the better due to her wonderful management of my funds. For the first time I have been able to save enough money for travel and home repair. Linda goes the extra mile to help a client. She has a thorough understanding of all aspects of managing retirement funds in order to provide maximum future income and security. I have been extremely happy with Linda’s services and absolutely trust her financial advice.
Lynne LaFave profile picture
Lynne LaFave
4 weeks ago
After moving to the area, I have been fortunate enough to find a financial advisor with a high ethical standard. I have been working with Linda, and her highly qualified staff, for over five years. Linda leads with integrity, authenticity, compassion and respect for my comfort level. I value her consistent communication and expertise bringing peace of mind in an ever changing economy. I feel confident in knowing we have formulated a financial plan that secures a future for my family and me. I highly recommend Heart Financial Group as it incorporates all the traits of professionalism with a humanistic approach.
Nelson Cezar profile picture
Nelson Cezar
1 month ago
We cannot speak highly enough of Linda and her team. From day one, they provided phenomenal service and made us feel completely at home. Thanks to their expertise, our asset transfer from one financial firm to another was flawless. Linda took the time to truly educate us on our investment strategies. Most importantly, she went beyond outlining our financial objectives, providing clear guidance on tax implications and showing us exactly how to minimize liability as our portfolio grows. Furthermore, their recommendation to establish a living trust was a crucial step in securing our family’s legacy. We highly recommend Linda and her team to anyone looking for a trusted wealth management partner.
D C profile picture
D C
1 month ago
Linda Jensen and her team have been an incredible help to me over the years. I first met Linda several years ago when I attended one of her seminars. We later met to review my financial situation, and as I got closer to retirement, I reconnected with her.

Linda helped me navigate my retirement transition of my state employment Deferred Compensation account into a combination of investments, an annuity, and an IRA. She took the time to explain my options, answer my questions, and make sure I understood the decisions I was making.

Linda is an energetic, God-loving woman who genuinely puts her clients first. She and her staff (Dar and Chelsea) consistently go above and beyond to provide personal attention, guidance, and support. I have always felt that my financial well-being is truly important to them.

I highly recommend Linda Jensen to anyone looking for a knowledgeable, caring, and trustworthy fiduciary. I am extremely grateful for her guidance and the confidence she has given me as I transition into retirement. Five stars without hesitation!
Tim Carlson profile picture
Tim Carlson
2 months ago
Linda Jensen and her staff are professional, knowledgeable and friendly. I appreciate the fact that Linda takes the time to explain her role in her company and product options. Linda goes the extra mile to ensure that our finances are well protected and growing. Linda is consistently staying on top of the products that are available and recommends what is best for us. Linda has taken the time to help us find a reliable CPA, has referred us to a lawyer to help us with Legacy and Estate planning. Linda, recently assisted us with getting long term health care insurance. After we got the trust and will, Linda took the time to go over it with us so that we understood everything. We are grateful to have found an amazing trustworthy financial advisor.
Tim and Judy Carlson
BettyLou Schindler profile picture
BettyLou Schindler
2 months ago
Before we retired, we met Linda in 2018 at a non-profit financial educational seminar she presented. Since she is a fiduciary, we knew we could trust her advice to have our best interest in mind. She has a breadth and depth of knowledge in the financial arena and helped us in our transition as we retired; she also referred us to others who helped with Social Security and Medicare decisions and setting up family trusts. After asking questions about our goals and risk tolerance, she provided us good counsel, sharing literature to educate us and individualized planning. She continues to keep informed and actively engaged in issues about retirement and investment instruments. We are very thankful that we found her when we did. Linda and the staff at Heart Financial Group are personable and professional as they continue to help us plan and execute our financial strategy.
Fredster profile picture
Fredster
2 months ago
My wife and I have been blessed for years to have Linda as a financial planner to guide us through the maze of finances. Not only is Linda a fiduciary in retirement planning, but her goal is to provide avenues to her group of professionals in all aspects of financial planning including trusts, taxes, legal advice, and investments. She is completely dedicated to knowing the latest and best information and opportunities available. Not only does she attend classes, presentations, and reads everything to stay on top, she teaches classes and does her own presentations. Always returns calls, texts, and e-mails. Her office staff of Dar, and Chelsee are fun, knowledgeable, and on top of everything.
Ann Denhart profile picture
Ann Denhart
2 months ago
Linda is concerned for me. Her advice has yielded good results. I couldn’t have my financial future in better hands
george murray profile picture
george murray
2 months ago
We have known Linda Jensen as our financial advisor for well over ten years. Linda really has a heart to help people. She has guided us through our estate planning, retirement, as well as developing a plan for future Long Term Care needs.
She is highly educated in this field and regularly attends financial seminars and classes to keep updated.
We wholeheartedly recommend Linda as a Financial advisor.

George and Peggy
Jane Brown profile picture
Jane Brown
3 months ago
I really like the weekly updates but would love them if there was individual “account” data and an explanation for changes. And it would be awesome if there was a quicker response time to messages.

Testimonials are based on unique experiences from current clients and are not representative of all client experiences. Testimonials are solicited; however, no cash or non-cash compensation was paid for such testimonials. Because the testimonials are provided by existing clients, there is a conflict of interest because we provide services to the clients.

It’s Time To Get On Track

Our Path To Retirement

We follow a five-step process to create your financial plan. A key feature of our five-step process is that it can be applied to any financial decision or concern you have. It is designed to help you make informed decisions about your money based on facts and an experienced team of professionals to provide guidance to you along the way. We take the time to thoroughly explore your needs no matter the stage of life you are in to help provide a strategy that we continue to monitor and as your circumstances change.

Retirement Income Planning

We can help you plan and seek to create a sustainable income intended to provide a foundation for your retirement lifestyle.

Learn More About Income Planning

Wealth Management

Our investment planning is based on a philosophy of controlling for volatility and eliminating unnecessary fees.

Learn More About Our Wealth Management Plans

Tax Planning Strategies

We’ll walk you through the numerous tax planning strategies that can minimize your taxes in a legal and ethical manner.

Learn More About Our Tax Strategies

Healthcare & Long-Term Care

The costs of healthcare are rising and will be part of your life both pre-retirement and post-retirement. We’ll plan for and address these costs.

Learn More Long-Term Care

Legacy & Estate Planning

Since we all will eventually pass, it is critical to have a plan to make sure that your hard-earned assets go to your loved ones and charities in the most efficient manner.

Learn How To Leave A Legacy For Your Loved Ones

Retirement Resources

Download Linda’s Book

What is Your Exit Strategy?

Maximize Your Business Mindset. Minimize the Minefields.

What is Your Exit Strategy?

Linda’s book, What is Your Exit Strategy? offers a roadmap for business owners to create a comprehensive exit plan. Targeted primarily at successful entrepreneurs. Linda explains why only 20% of businesses are successfully sold and another 50% of businesses sell involuntarily. The book outlines the issues around exit planning and provides valuable resources. Through practical guidance, expert insights, and real-life examples, Linda helps readers understand the financial and emotional components of a successful business transition

What is Your Exit Strategy?

Podcast Appearances

Close Up Radio

Part 3: Close Up Radio Welcomes Back Financial Consultant Linda Jensen of the Heart Financial Group

Our Service Providers

Your Time Is Now

Schedule Your
Complimentary Review